Conversion Rate Optimization Statistics: Is It Real or Scam? Check Here!{2023}

If you’re a marketer you’re aware of the amount of time and effort goes into the preparation of execution, analysis, and research through research and tests in order to ensure the highest conversion rate.

We’ve conducted research on CRO, or conversion rate optimization (CRO) to present you with this comprehensive list of conversion rate optimization stats.

Although you might be able to generate site traffic, converting the traffic into customers and eventually loyal customers is a struggle. These stats will allow you to figure out ways to improve your CRO.

Key CRO Statistics

  • The overall convert rate for all categories is 2.35 percent.
  • The top 25% of the most popular sites have an average rate of conversion 5.31 percentage.
  • The top 10 percent of websites are achieving the average rate of conversion at 11.45 percent or more.
  • For mobile devices, the typical conversion rates are 1.53 percent.
  • The conversion rate of desktop computers is 4.14 percent among shoppers who shop online.
  • The conversion rate average of Facebook ads is 9.21 percent.
  • The data shows that the foods and beverage sector was the most popular of industries, with 4.95 percent..
  • The lowest conversion rate in eCommerce is 2.35 percent in the sector of sporting goods.
  • In the B2B market the professional and financial services industry boasts a 10 per cent conversion rate.
  • Unfortunately, the space for non-profits is the one with one of the worst B2B average conversion rates of 2percent.

Essential Conversion Rate Optimization Statistics in 2023

1. The Total Average Website Conversion Rate across all segments is 2.35 percent.

Remember that this is a typical percentage determined by the various rates of conversion across all industries. This can be a great starting point, since that 2to 3 percent mark is a good indication that you’re doing good.

2. The top 25% of the websites with conversion rates have an average Conversion Rate at Least 5.31 percent.

According to the conversion rate optimization stats the top 25% of websites that convert the highest are getting 5.31 percent or more. Keep in mind that these websites are the best performers at a level that they had to work hard and invested money to reach.

3. The Top 10 percent of Websites are reaching an average conversion rate of 11.45 or more.

If you believe that 5.31 percent is a decent average of the top 25 websites You will be astonished by the 11.45 percent in the top 10 websites. In reality websites that rank in the top 10% most successful websites are 5 times the an average of 2.35 percent.

4. When using Mobile Devices, the Average Conversion Rate is 1.53 percent.

According to studies the mobile user is less likely to switch over than desktop or laptop users. It’s thought that it’s difficult for people to complete lead form and payment forms using mobile devices. Additionally, some people might not be able to trust mobile-friendly apps or websites.

5. The Conversion Rate Average for Desktop Devices is 4.14 percent among online shoppers.

Between Q2 of 2021 to the second quarter in 2022, conversions on desktops recorded most conversion rate of all devices with 4.14 percentage.. When you look at the 1.53 percentage average conversion rate of mobile users the desktop conversion rates are almost three times more.

6. The Conversion Rate Average for Facebook Ads is 9.21 percent.

Facebook Ads, ads are converted at an average rate of 9.21 percent that is far above the general average of 2%-3 percent for websites. Sometimes, it pays to promote.

7. Statistics show that the Food and Beverages Sector Convert the most efficiently among industries with 4.95 percent.

The final quarter of 2022 shows the food and drink segment converts at 4.95 percent which is the highest among all sectors. The beauty and health sector is averaging 3.3 percent conversions.

8. The lowest Conversion Rate in E Commerce Industries Is 2.35 percent in the Sporting Goods Sector.

Sports goods conversions around the globe have 2.35 percent per conversion rate, which is within the acceptable range as per standards. In other words, even at the lowest rate of conversion, sporting items are on the market.

9. In the B2B Sector In the B2B Space, the Financial and Professional Services Sector has an average Conversion Rate of 10.

B2B, often called to as B-to-B, is a term used to describe business transactions between firms. It’s distinct from the consumer-business space, also known as B2C. In the B2B market the sector with the highest conversion is the professional and financial services with a rate of 10%..

10. Unfortunately, the non-profit space is the one with the lowest average B2B Conversion Rates, which are 22 1 %.

Although the B2B non-profit sector has an average of 2percent conversion rate, which is a great standard, it is the least among B2B rate conversions across all sectors. This sector includes charities and non-profit organisations that are faced in converting.

Conversion Rate Optimization Conversion Rate Optimization Page Statistics

12. According to the statistics 48% of Internet Businesses create a new landing Page for every campaign.

In actual fact, the standard of thumb for today’s marketing industry is “one off only one page”. This is a standard used by 48% of the online businesses use to promote their offerings. It is crucial to take into consideration the demographics that are targeted for every campaign. Additionally, this will simplify your marketing.

13. Websites that utilize 40 or more Landing Pages generate 12 times the leads.

HubSpot informs us that landing pages are producing an additional 1 2005 leads. This is twelve times more leads generated by websites that have one landing page. There should be multiple landing pages in general.

14. By creating 10 to 15 landing pages to promote your different offers you can increase your lead generation by up to 55 percent.

A great landing page strategy is to design fresh landing pages to accompany every campaign. According to research, by creating between 10 and fifteen new websites you can increase your lead generation up to 55%..Who wouldn’t want it?

15. Sadly 62% of B2B Companies Have Fewer than six landing pages.

Understanding that the concept of multiple landing pages are an essential element to increase the conversion rate of landing pages success Imagine that 62% of B2B companies have fewer than six pages. Despite the fact that we know the advantages of having 10 15 or more and up to 40 landing pages companies are not adhering to the rules.

16. An average of 44 percent of B2B Website clicks direct to homepages instead of landing pages.

In the B2B sector In the B2B sphere, on average 44% of clicks lead visitors to homepages, not landing pages. It’s rarely or never an effective idea to use your homepage as an ad-hoc landing page. Landing pages are said to convert better than homepages.

17. One Website Reducing the number of forms they had between 11 and 4, and had a rise in conversions of 120 percent.

The company that increased its rate of conversion by 120 percent is Imaginescape. They achieved this by cutting down on the number of fields in the contact page.

No matter if you’re using a land page or lead generation component on your website You can generate more leads by reducing fields on your forms. Get it down to a turn it down and you will get better conversions.

18. You can boost Your Landing Page Conversions by removing Navigation Menu Navigation Menu by up to 100 percent.

If you’re using an option menu for navigation on your website, you could lose converts. According to VWO, a company conducted the A/B (split) test to discover that they could increase their conversion rates on landing pages by eliminating any navigation menu.

19. The addition of videos to your landing Pages can boost conversion by more than 86 percent.

Video is a hugely well-known format in today’s. It’s not surprising that including a video on your landing page can increase your conversions by 86 percent. In this instance the purpose of the conversion was to get the visitors to the landing page to click the Subscribe button.

20. Utilize a Clear Call-To Action (CTA) on your Landing page to see conversion rates of around 13.5 percent.

Research has shown that landing pages that have only one clear CTA can have an average conversion rate of 13.5 percent. This is higher than the benchmark figures for the global average conversion rates between 2% and 3 percent.

Optimizing Conversion Rate Marketing Strategy Statistics

21. Direct Traffic Sources Allows you to Convert the Most Effective at an Average of 3.3 percent.

A study conducted by Ruler Analytics on conversion rates in the paid search, email Direct, referral, social media and organic searches found that direct traffic sources have the most conversions. In actual fact the conversion rates directly from traffic sources ranged to 3.3 percent.

22. Paid Search is a Marketing strategy that has an average Ratio of 3.2 Percent.

In the Ruler Analytic study it was also revealed that the use of paid search as a method of marketing produced an average rate of conversion 3.2 percent. As you’d imagine, the highest rates were for professional services, financial services, agencies, as well as legal services.

23. Organic Search Results exhibited an average rate of 2.7 Percent.

Marketing strategies typically comprise organic searches that results in a conversion ratio of 2.7 percent. The top industries for conversions via organic search are industries, professional services automobile, legal, and professional services.

24. Email Marketing Campaigns Obtain an average conversion rate of 2.6 percent.

The Rule Analytics study found that marketing emails have an average of 2.6 percent for all industries. For this particular segment of marketing the industries that convert the most include real estate, automotive and travel, as well as cosmetics and dental.

25. It is said that Social Media Marketing Campaigns are the worst at conversions, with an average rate of 1.5 Percent across all sectors.

Ruler Analytics has revealed that social media converts most with an average of 1.5 percent across all industries. The conversion rates that gave the most impressive figures comprise travel, healthcare B2B, travel and professional services.


What is Conversion Rate Optimization (CRO)?

Optimization of conversion rates includes growing the number of visitors who make actions on your website such as registering for a contest downloading an ebook, subscribing to your newsletter, or purchasing items from your site.

Your landing page or website’s conversion rate is the proportion of visitors who take the action they want to, which could be buying something or filling out an application or registering to receive something.

What is considered a good conversion Rate?

When it comes to “good” rate of conversions, you business is an important factor in CRO. The typical landing page could have an average of 2.35 percent regardless of industry. But, those who rank in the top 25 percent of of landing pages, there are rates that exceed 5percent.

The goal is to move to in the upper 10% of businesses where you will be able to achieve more than 11 percentage conversion rates. It’s an uphill climb that’s worthy of the effort.

What are the benefits of CRO?

If you can make use of conversion rate optimization you will improve your customer experience, establish confidence and trust, boost your ROI, be more adaptable, and much more.

What are some ways to increase conversion rates?

There’s a wealth of information on how to improve conversion rates however, we’ve compiled the most important information for you to learn here.

  • Know your target audience’s desires, behavior and preferences prior to start your marketing campaigns.
  • Provide a compelling and engaging customer/user experience.3
  • Get feedback from prospective or existing customers to help you identify areas to improve your advertising campaigns.
  • A/B testing on various strategies such as your CTA images, CTA and more, without or with certain elements, for example.
  • Analyze and improve the structure of your price and options for payment.
  • Polish and clear Your landing pages’ CTAs along with product description and profiles.
  • Calculate your CRO taking note of the choices your visitors take.
  • If you can, consider increasing the marketing budget.


The statistics on optimization of conversion rates should prompt you to use any tools or resources you have for more conversions. One of the primary elements to improve efficiency is the ability to experiment the results, test, and then test and.

Businesses that test A/B-testing landing pages for more than 50 times can get the highest conversion rates. The other important thing is to find your niche and promote it according to the correct style.

For instance, organic searches is the most effective in the professional services sector. The fact that desktop conversions are greater among consumers who shop online than on mobile devices isn’t an indication that you should focus only on desktop CRO.

In reality, in the next few years it is possible that there will be changes and you’ll need to be part of the change in making changes across devices. You also do not want to miss out on the potential conversions from mobile users. We hope you’ll take advantage of these conversion rate optimization stats to inform your marketing strategy for 2023.

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